Normally you can´t know if it was a successfull campaign until you research about it. As we have seen in the innovation course, DATA is one of the most valuable resources in our current society.

Newspaper highlights are not the best source.

When researching there is two different types of data:

It is ideal to combine both in order to get the most accurate information, but it is not always possible, so there is a lot of times we will be working with secondary data.

Look for Data to analyse the impact of the Xmas Lights in Vigo Tourism figures and explain what you found (or what you were looking for) in a recorded document that you uploar in DATA in Blackboard.

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