You have to check this feedback video to understand your previous exercise.

Even if you may already know what is the buyer persona it is more complicated to elaborate than we think. To do so, we need to consider much more than socio economic aspects. As we have seen during our first lesson also infrastructure and conectivity have a strong influence in tourism. For this reason it is very important to segment campaings from an origin perspective. It is really important identify where to promote.

Also it is really important to have a deep knowledgge about our tourism product (event or destination)

Elaborate a micro segment chart to promote Vigo Lights internationally and upload it to Q5. Target

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