You may already know what is the buyer persona. But sometimes we need to consider much more than socio economic aspects. As we have seen also infrastructure and conectivity has a strong influence in tourism. For this reason it is very important to segment campaings from an origin perspective. Where to promote.

Also it is really interesting going some stepts forward:

The code to next question it is the number of microsegments that they had before norrowing down to 47

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