In marketing it is not only important to promote our product, but also to get position in our industry beating our competitors. A non very used and accepted way to do so in Europe (but not in US) is called Ambush Marketing.
This strategy is also using the power of novelty or news to get viral. This is called:
In the video, you will find a poster that claims: «YOU CAN ACHIEVE SIMILAR _______» The last word is your code to the next exercise: CREATE ONE SIMILAR CAMPAIGN.